We all know that the environment is slowly deteriorating, and even the slightest steps to conserve our environment would work. As World Environment Day nears, we thought it would be great to commend some applaudable initiatives taken by brands or people alike for you to support.
Let's take a look at some commendable initiatives for this #WorldEnvironmentDay:
Pragya Kapoor's Zero Waste Film and Ek Saath Foundation
Producer Pragya Kapoor heads "Ek Saath Foundation", a movement which caters to multiple causes of tree plantation drives, animal welfare, beach cleanups and more projects under its belt. She also associates with Brown Living, a brand all about sustainability, joining them as a partner and investor. She is the first Indian producer to back a zero-waste film set, the very first in the history of cinema, with her film Chandigarh Kare Aashiqui starring Ayushmann Khurrana and Vaani Kapoor. The idea to apply the philosophy of zero waste to the film was Pragya’s brainchild, making it a huge success at the box office, and setting the trend for zero waste films.
L'Occitane India's Sustainable Ethos
L'Occitane, a luxury skincare brand, has been instrumental in contributing to the environment through its "Big Little Things" recycling programme and Eco-refill packaging. With respect to the environment being at the heart of what L'Occitane believes in, they try to limit environmental impact wherever possible, from formulation to distribution in-store. Their Eco-refills are made with clever design, making them easy to pour, replenishing one's favourite product, saving up to 80% of the plastic used for the original product. The brand strives to minimize the carbon footprint by limiting the use of air transport, promoting the use of renewable energies and, wherever possible, transporting goods by sea, rail or road. Big Little Things is L'Occitane India's first-ever recycling programme in association with Saahas Zero Waste, an initiative where you can recycle your empties at select boutiques across India.
Woodland's ProPlanet Initiative
Woodland is one of the leading and most well-known Indian Footwear brands and has undertaken many CSR initiatives in association with UNICEF and WWF. They have a special product range named ProPlanet where in they feature footwear made with recycled plastic, vegetable-tanned leather, recycled rubber, and 100% organic cotton to reduce carbon footprint. The range is manufactured to put the least amount of pressure on the environment, using materials free of any harmful chemicals. The range of biodegradable and eco-friendly footwear has been certified by the Footwear Design & Development Institute, Ministry of Commerce and Industry, Govt. of India.
Tata CLiQ Luxury's brand philosophy of Slow Commerce
Tata CLiQ Luxury is working towards making luxury more purposeful, celebrating responsible consumption, and encouraging mindful purchases through their brand philosophy of Slow Commerce. It encourages consumers to embrace this philosophy by investing in products which are sustainable in the long run. They house various eco-friendly and sustainable brands in the fields of beauty, fashion and décor, helping you to begin the eco-friendly lifestyle journey. They have brands like Kora Organics, Forest Essentials, Beej, Mati, Minimal Indian, and Johargram, all focusing on leading a sustainable and eco-friendly life.
The Body Shop India's Initiatives
The Body Shop is another skincare brand, that has launched two campaigns to support the Earth— The Body Shop Plastic for change initiative & The Body Shop Return, Recycle, Repeat Initiative. In 2019, they launched the world's first Community Fair Trade Plastic packaging by sourcing recyclable plastic waste from waste picker communities in Bangalore, India. Their Return, Recycle, Repeat Initiative is an effort towards ambitious sustainability goals, marking a renewed promise towards reducing plastic waste from ending up in oceans and landfills. They launched the program with the goal of launching it to all of their India stores by June 2022, with all the new stores featuring the program. Today, The Body Shop’s unique blend of nature-inspired, cruelty-free beauty and ardent activism continues to be loved by millions of consumers globally.
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